Due to the explosive growth of massive consumption data, the traditional marketing model of
enterprises has become stretched. The rapid advancement of data mining technology has …

With the booming development of Internet information technology, e‐commerce platforms in
the era of network economy have undergone great changes, triggering a new marketing …

Precision marketing is faced with multiple levels of problems, such as pollution of the data
environment and unscientific algorithms, which need to be sorted out urgently. Based on …

Entering the 21st century, the advancement of technology and the rapid pace of life of
people will generate huge amounts of data every day, which promotes the development of …

In the era of data based on big data and cloud computing, how to effectively utilize big data
information technology and establish a precision marketing model in line with enterprise …

In order to develop a more efficient and accurate marketing strategy for consumers'
purchase behavior, this paper establishes a user value model by modeling and learning the …

With the emergence and the widespread use of big data, more industries gain the strong
radiation effect from it, which also brings new opportunities for the development of B2C e …

In the era of big data, in order to improve the core competitiveness of e-commerce
enterprises, it is necessary to accurately segment enterprise customers, and then adopt …

With the rise of 5G wireless communication networks, information technology has
challenged the traditional practice of marketing. The impact of enterprise precision …

With the development of personalized services, the use of big data technology to guide
precision marketing has become a trend in the future development of e-commerce …