To assist consumers in product search and selection while shopping online, many e-
commerce retailers have implemented web-based product recommendation agents (PRAs) …

The increasing adoption of product recommendation agents (PRAs) by e-commerce
merchants makes it an important area of study for information systems researchers. PRAs …

Recommender systems on marketers' websites are typically designed to facilitate purchase
decisions by helping customers easily identify products that match their tastes and needs …

Merchants adopt web personalization technologies to offer product recommendations in the
hope of influencing online users' decision making in a shopping process. Although there is a …

Recommendation agents (RAs) have been used by many Internet businesses such as
Amazon and Netflix. However, few authors have studied how consumer behavior is affected …

Despite the importance of online product recommendations (OPRs) in e-commerce
transactions, there is still little understanding about how different recommendation sources …

Online product recommendations have been shown to influence consumers' preferences
and purchasing behaviors for recommended products. However, it remains an open …

Recommender systems support online consumers in identifying suitable products from vast
and complex product assortments. Typically, recommender systems compute choice sets of …

Recommender systems are commonly used by firms to improve consumers' online shopping
experiences, with the secondary benefit of increased sales and profits. Prior research has …

Recommender systems are an integral part of the online retail environment. Prior research
has focused largely on computational approaches to improving recommendation accuracy …