[HTML][HTML] Young adults' motivations for following social influencers and their relationship to identification and buying behavior

E Croes, J Bartels - Computers in Human Behavior, 2021 - Elsevier
The main focus of this study is to understand why young people buy the products endorsed
by social influencers on social media platforms. Specifically, the first aim of this study was to …

Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers

F Morton - Journal of Digital & Social Media Marketing, 2020 - ingentaconnect.com
The advent of social media has changed how businesses engage with their audience.
Companies today are identifying key opinion leaders (also known as influencers) to promote …

Who to find to endorse? Evaluation of online influencers among young consumers and its implications for effective influencer marketing

WS Tsen, BKL Cheng - Young Consumers, 2021 - emerald.com
Purpose This study aims to identify the dimensions used by young consumers to evaluate
effective online influencers; determine the impact of demographic segmentation–that is …

[PDF][PDF] Male and female social media influencers: The impact of gender on emerging adults

K Lokithasan, S Simon, NZB Jasmin… - International Journal of …, 2019 - researchgate.net
Social media influencers are people who have established a reputation for themselves on
social media. Nowadays, a social media influencer has played the important role of a …

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

H Masuda, SH Han, J Lee - Technological Forecasting and Social Change, 2022 - Elsevier
Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …

Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent

KJ Chen, JS Lin, Y Shan - Journal of Consumer Behaviour, 2021 - Wiley Online Library
Considering trends in influencer marketing, this research explores the mechanism by which
Chinese consumers develop responses to branded content on social media, especially the …

Understanding the relationships between social media influencers and their followers: the moderating role of closeness

BJ Taillon, SM Mueller, CM Kowalczyk… - Journal of Product & …, 2020 - emerald.com
Purpose The purpose of this paper is to better understand the role of closeness and the
relationships between social media influencers and their followers, and, more specifically …

The impact of influencers' multi-SNS use on followers' behavioral intentions: An integration of cue consistency theory and social identity theory

JK Hsieh - Journal of Retailing and Consumer Services, 2023 - Elsevier
The considerable marketing potential brought by the rapid growth of social media has been
extensively examined in the literature, particularly in terms of the impact of influencers' …

The effect of social media influencers' credibility on consumer's purchase intentions through attitude toward advertisement

S Ata, HM Arslan, A Baydaş… - ESIC Market, 2022 - revistasinvestigacion.esic.edu
People incorporate and use the internet in their lives in line with the development of
technology. Facebook, Twitter, Instagram, which are especially defined as social media (SM) …

How influencers' social media posts have an influence on audience engagement among young consumers

F Fan, K Chan, Y Wang, Y Li, M Prieler - Young Consumers, 2023 - emerald.com
Purpose Online influencers are increasingly used by brands around the globe to establish
brand communication. This study aims to investigate the characteristics of social media …