Evidence suggests that messages targeting descriptive norms (people's perceptions of the
typical behaviors of others) can enhance physical activity participation. However, no …

Research suggests that people's perceptions of the typical physical activity behaviors of
others—descriptive norms—shape their own physical activity. However, prior work has …

While it has been known for some time that what others do (ie, normative behavior) can
influence individual behavior, the effect of normative social influence on physical activity …

Objectives The primary purpose of this study was to examine the influence of descriptive
norm information about others' performance on muscular endurance (plank hold). A …

Targeted communication about health behaviors seems to be more effective than mass
communication in which undifferentiated audiences receive identical messages. Regulatory …

Background Physical activity confers numerous health benefits, yet few adults meet
recommended physical activity guidelines. Purpose The impact of brief messages providing …

Regular exercise is beneficial for physical and psychological health. Unfortunately,
approximately one in four adults and the majority of adolescents do not meet …

OBJECTIVES: The purpose of this research was to examine the impact and detectability of
descriptive norms (perceptions of others' physical activity) on an individual's self-reported …

Investigating implicit–explicit concordance can aid in understanding underlying mechanisms
and possible intervention effects. This research examined the concordance between implicit …

This exploratory study examined the interaction between messages conveying descriptive
norms and image appeals on adults' physical activity intentions. Using a pre-post …