Purpose The purpose of this paper is to investigate Generation Z's physical expectations of
being pregnant and their outlook for maternity wear shopping. Design/methodology …

The purpose of this study is to explore the influence of fast fashion in maternity apparel and
to examine the wardrobe endeavours of women trying to dress fashionably during …

Today, many pregnant women also advance up the business ladder and remain very active.
They are consequently increasingly aware of the clothes they can wear. Despite these social …

The purpose of this study is to most appropriately develop maternity wear according to the
preferences of specific age groups of pregnant women. The specific age groups were …

The purpose of this study is to investigate pregnant women's maternity clothing practices in
relation to their body image. The study's participants were 137 women in the second or third …

One of the biggest challenges associated with breastfeeding is finding clothing that is
conducive to this process. The purpose of this study is to examine the experiences of …

Up until this point in the book, I have charted how women coped with the variety of bodily
changes that accompany pregnancy and how we might theorise these experiences. In this …

The purpose of this study was to investigate apparel buying practices of pregnant women
and their satisfaction with available maternity wear. The sample consisted of 121 pregnant …

Purpose–The purpose of the present study is to examine the connection between the self‐
concept and fashion consumer behaviors of senior females. Design/methodology/approach …

Abstract In the United States, maternity hospital gowns are usually designed to be a one-
size-fits-all garment with full back openings that are physically and emotionally …