The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic
literature review conducted according to the preferred reporting items for systematic reviews …

Purpose This paper aims to focus on examining the relationships between hotel brand
equity (BE), brand satisfaction (BS) and brand loyalty, considering both behavioral loyalty …

In this increasingly globalized and uncertain market, the hotel industry is facing tremendous
competitive pressure. To develop a competitive advantage, hotels may adopt an innovative …

The development of customer-based brand equity plays a critical role in tourism. This paper
attempts to study which variables contribute to brand equity creation and to examine …

Over the last few decades, interest in the study of brands and the service sector was
growing, including hospitality services (Motameni & Shahrokhi, 1998; Muller, 1998; Prasad …

The aim of this study is to develop a model that integrates brand identity, brand-life
congruence, customer hotel brand identification (CHBI), and brand love into one model and …

Purpose This paper aims to examine the influence of a brand's innovativeness and green
image on customers' sensory, affective, cognitive, relational and behavioral brand …

Given the growing number of hotel brands, improving consumer experience has become an
increasingly important area of interest to industry practitioners. The purpose of this study is to …

Hotel firms have increasingly recognized that branding strategies constitute a strategic
weapon to secure a competitive edge in the global hotel industry. To extend current …

There is increasing discussion of the way in which quality of experience and brand equity
are developed in the hotel industry. This study aims to review the hospitality and brand …