Purpose Building on social media and destination brand-related literature, this study aims to
explore World Heritage Sites'(WHSs) brand diffusion and formation process from long-term …

Purpose The purpose of this paper is to explore the analysis of the potential contribution of
festivals in generating a destination image through social media (particularly Twitter) …

This study focuses on the long-term comparison of the city brand influence constructed and
reflected by global news media. Specifically, from the analytical perspective of two paths and …

Through a rigorous systematic narrative literature review process, this paper investigates the
complexities of destination branding for small tourism businesses in regional areas …

The emergence and rise of technology, including social media and online brand
communities, have revolutionized consumer-brand interactions, thereby impacting …

The proliferation of live music festivals in Spain has involved for festival managers the need
to differentiate their events, creating brand equity through marketing communications …

Purpose This paper aims to further the knowledge of what effect destination and tourist
social media communications have on destination brand equity. Design/methodology …

Literature has demonstrated the central role of stakeholders and collaboration in destination
branding. However, empirical studies on stakeholder interactions and their dynamics in …

Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …

Place branding is complex due to its interdisciplinary nature, the highly competitive market,
diverse stakeholder needs, and its ability to influence national priorities. This paper looks at …