Understanding the world heritage sites' brand diffusion and formation via social media: a mixed-method study
Z Wang, W Liu, Z Sun, H Zhao - International Journal of …, 2024 - emerald.com
Purpose Building on social media and destination brand-related literature, this study aims to
explore World Heritage Sites'(WHSs) brand diffusion and formation process from long-term …
explore World Heritage Sites'(WHSs) brand diffusion and formation process from long-term …
Understanding the creation of destination images through a festival's Twitter conversation
L Garay, S Morales Pérez - International Journal of Event and Festival …, 2017 - emerald.com
Purpose The purpose of this paper is to explore the analysis of the potential contribution of
festivals in generating a destination image through social media (particularly Twitter) …
festivals in generating a destination image through social media (particularly Twitter) …
Evolutionary dynamics of the city brand influence of top ten global cities: Characteristics analysis driven by global news big data and intelligent semantic mining
C Zheng, S Liao - Cities, 2023 - Elsevier
This study focuses on the long-term comparison of the city brand influence constructed and
reflected by global news media. Specifically, from the analytical perspective of two paths and …
reflected by global news media. Specifically, from the analytical perspective of two paths and …
Understanding the contribution of stakeholder collaboration towards regional destination branding: A systematic narrative literature review
R Perkins, C Khoo-Lattimore, C Arcodia - Journal of Hospitality and Tourism …, 2020 - Elsevier
Through a rigorous systematic narrative literature review process, this paper investigates the
complexities of destination branding for small tourism businesses in regional areas …
complexities of destination branding for small tourism businesses in regional areas …
Visitors' destination brand engagement's effect on co-creation: An empirical study
RA Rather, L Hollebeek, DLG Smith… - The Routledge …, 2022 - taylorfrancis.com
The emergence and rise of technology, including social media and online brand
communities, have revolutionized consumer-brand interactions, thereby impacting …
communities, have revolutionized consumer-brand interactions, thereby impacting …
Social media communications and festival brand equity: Millennials vs Centennials
The proliferation of live music festivals in Spain has involved for festival managers the need
to differentiate their events, creating brand equity through marketing communications …
to differentiate their events, creating brand equity through marketing communications …
Social media communication and destination brand equity
Purpose This paper aims to further the knowledge of what effect destination and tourist
social media communications have on destination brand equity. Design/methodology …
social media communications have on destination brand equity. Design/methodology …
The development of a destination brand identity: A story of stakeholder collaboration
S Saraniemi, R Komppula - Current Issues in Tourism, 2019 - Taylor & Francis
Literature has demonstrated the central role of stakeholders and collaboration in destination
branding. However, empirical studies on stakeholder interactions and their dynamics in …
branding. However, empirical studies on stakeholder interactions and their dynamics in …
Destination branding: Opportunities and new challenges
JL Ruiz-Real, J Uribe-Toril… - Journal of Destination …, 2020 - Elsevier
Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …
the positioning of tourist destinations. The main objective of this study is to analyze the state …
Place branding: Aligning multiple stakeholder perception of visual and auditory communication elements
Place branding is complex due to its interdisciplinary nature, the highly competitive market,
diverse stakeholder needs, and its ability to influence national priorities. This paper looks at …
diverse stakeholder needs, and its ability to influence national priorities. This paper looks at …