Online retailers employ two strategies of limited-quantity and limited-time to entice
consumers' impulse purchases. However, little research has investigated the effects of these …

Purpose The global COVID-19 pandemic impacted the healthcare systems of every nation.
The scarcity of medical protective equipment led to impulse buying at the early stages of the …

Purpose This study aims to investigate some determinants of impulse buying in online
shopping and then indicate the underlying mechanism regarding why consumers have the …

First, the purpose of this study is to examine the impact of situational variables, scarcity and
serendipity, on online impulse buying (OIB) in Chinese social commerce (SC) environment …

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This
study aims to determine the factors that influence impulse buying from a flash sale in the …

Research offers some indication that the online customers' shopping experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …

Online shopping has developed rapidly, but recently, the sales of some online stores have
suffered due to the decrease in people's income caused by the epidemic. How to grasp the …

Purpose Impulse buying has been the focus of attention in the marketing. With the rise of
online shopping, online impulse buying phenomenon becomes increasingly serious …

Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …