Nowadays, every country has a market, and people could even shop at international stores
in their own neighbourhoods. Numerous components are based on the client's satisfaction …

Nowadays, every country has supermarkets and global stores are available local to the
people. Many factors are based to satisfy the customer. One of them is providing quality …

Envision a circumstance where a dim chocolate naturally shows up in the inquiry page right
when one considers its taste or smell. Imagine a circumstance where a formal shoe, dress …

With the increasing popularity of green and low-carbon consumption, green and low-carbon
consumption has become a new trend in the E-commerce field. In order to ensure the …

There is not a concrete and unified definition for Artificial Intelligence (AI), despite the fact
that it is one of the most popular terms nowadays. AI refers to an activity which is devoted to …

Nowadays, people spend their lives in two different worlds, namely the real world and the
cyber world. This reality affects both commerce and consumption-related issues. In the cyber …

Reinforced by AI e-marketing is now an established, important and often decisive channel
especially for B2C (business to consumer) activities. One of the visible characteristics of …

Introduction: Haaga-Helia University of Applied Sciences is one of a leading University of
Applied Sciences in Finland with over 11.000 students which covers over 50 nationalities. At …

Sustainability has gained widespread recognition among the general popularity. The
increasing awareness of the far-reaching effects of climate change and the extensive …

Marketing communication in green marketing aims to influence purchase decisions for
consumers interested in the green movement. In addition to product advantages and brand …