Recent research on persuasion has explored the utility of incorporating alternative
emotional appeals within a fear-appeal framework to achieve persuasive outcomes. The …

An improvement in HPV vaccination rates is one of the primary goals of public health
organizations. Toward this end, fear appeal communication is commonly used in health …

Fear appeals have the potential to be potent persuasive strategies. However, they often
backfire. Previous research has focused primarily on the factors leading to fear appeal …

Loss and gain frames have been extensively employed to promote vaccination. However,
previous studies have yet to reach a consensus on which frame is more effective. Besides …

Abstract The Extended Parallel Process Model (EPPM; Communication Monographs, 59,
1992, 329) is a predominant message design theory in the social science fear appeal …

Building upon recent theoretical perspectives on emotional flow and the dynamic nature of
fear appeals specifically, this study examined the sequencing effects of the emotions (ie, fear …

Newer approaches in health communication research indicate that understanding the flow of
emotional experiences during exposure to fear appeals can clarify their persuasive effects …

Fear appeal research has focused, understandably, on fear as the primary emotion
motivating attitude and behavior change. However, while the threat component of fear …

Fear appeals are a polarizing issue, with proponents confident in their efficacy and
opponents confident that they backfire. We present the results of a comprehensive meta …

Kok, Peters, Kessels, ten Hoor, and Ruiter (2018) use graphic images on cigarette
packaging as their running example of a fear appeal throughout their review. From our …