Although the tourism industry in Albania has had an impressive growth in the last years, it is
currently facing several challenges. This study examines the determinants of Albanian …

While researchers have explored the relationship between customer orientation,
entrepreneurship and innovativeness with business performance in different organizations …

Although many studies have investigated the role of customer orientation and learning
orientation on a firm's performance in small, medium, and large enterprises, the literature …

Innovation management and customer orientation have been widely recognized as key
factors in enhancing the business performance of hotels. Our research investigates the …

Research into innovativeness and customer orientation in the service industry is
burgeoning, yet our understanding of the antecedents and consequences of both activities …

During the last few years considerable attention has been focused on the essence of
cultivating a culture which fosters the effective operationalisation of marketing practices in …

Purpose This study aims to develop/test a model that examines the effect of service
innovativeness on customer cocreation, satisfaction, advocacy and behavioral loyalty intent …

Purpose Using the resource-based view (RBV), the purpose of this paper is to examine the
potential mediation effect of customer relationship management capability, branding …

This study explores the nature of the relationship between market orientation and business
performance and the mediating role of customer loyalty in this relationship. Empirical …

Purpose This study aims to explore the nature of the relationship between market orientation
and business performance in the Portuguese hotel industry and to evaluate the mediating …