This article synthesizes recent findings on antecedents of healthy eating. We discuss
consumer-related and environment-related forces that influence consumers' healthy food …

In this article, insights from psychology and behavioral economics are identified that help
explain why it is hard to maintain healthy eating habits in modern food environments. Most …

Healthy eating is highly relevant to multiple stakeholders, from consumers to marketers to
policy makers. Every consumer makes food decisions daily; food is a $2.5 trillion industry …

As consumers navigating the food-rich environments in which we live, we are faced daily, if
not hourly with questions: Can I eat this? Should I eat that? Why did I eat so much of this …

Supporting healthier eating habits is crucial for improving population health outcomes.
Underpinning everyday eating patterns are recurring actions that may lead to positive or …

Efforts to fight diet-related diseases by raising health consciousness have been markedly
ineffective because these attempts are often paternalistic and normative. To provide less …

People can choose between a virtually endless array of food items rising the question, which
factors determine healthy or unhealthy food choice. The present study examines the impact …

Five experiments show that less physical involvement in obtaining food leads to less healthy
food choices. The authors find that when participants are given the choice of whether to …

We first choose what to eat and then we choose how much to eat. Yet as consumer
psychologists, we understand food choice much better than food consumption quantity. This …

Few products are as pervasive and essential to our everyday lives as food: food fuels and
satisfies our body, but also excites, disgusts, arouses, stimulates, and tantalizes all of our …