In today's globalizing world, corporate social responsibility has become a necessity for
businesses. The corporate social responsibility approach, which is based on the principles …

This paper aims to reveal the discourse on corporate social responsibility in the context of
marketing scientific research. Six research streams are distinguished after a thorough …

The notion of corporate social responsibility has evolved into a fairly complex concept that
can influence the very world we live in. Today's society is interested not only in companies' …

In the literature the definition of social responsibility and ways to implement this in practice
are often encountered. Some authors claim that societal marketing concept has not found its …

To build a better and more profitable corporate image, Western firms have been investing in
social responsibility. The Romanian consumer has fairly recently been exposed to this …

"... an important intervention in the conversation around social and ecological sustainability
that draws on both micromarketing and macromarketing scholarship to help the reader …

This investigation gets closer to the management of Social Corporate Responsibility, Social
Marketing and Marketing related to a cause, with a deep look to the stakeholders, making …

The topic of sustainability has taken center stage around the world and has driven the
attention and focus of a growing number of powerful voices and interests around the world …

Research background: In the current era of globalization, corporate social responsibility has
been gaining an increasing attention. By implementation CSR activities into their business …

Corporates are aware of the importance of CSR (Corporate Social Responsibility) in the
present scenario, but are not aware of the right kind of CSR activities which would lead to …