You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to …
K Sokolova, C Perez - Journal of retailing and consumer services, 2021 - Elsevier
Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …
brands and products, and influencing purchase intentions of their followers. However …
The power of influence: Traditional celebrity vs social media influencer
M Nouri - 2018 - scholarcommons.scu.edu
This article examines how YouTube and Instagram micro-celebrities are able to influence
pop culture trends in regards to fashion and beauty at greater extents than the traditional …
pop culture trends in regards to fashion and beauty at greater extents than the traditional …
Motivate me to exercise with you: The effects of social media fitness influencers on users' intentions to engage in physical activity and the role of user gender
J Durau, S Diehl, R Terlutter - Digital Health, 2022 - journals.sagepub.com
Objective Social media fitness influencers are evolving into a new digital form of health
communicators whom consumers might turn to for assistance with more physical activity and …
communicators whom consumers might turn to for assistance with more physical activity and …
Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram
H Kim - International Journal of Advertising, 2022 - Taylor & Francis
An experiment was conducted to examine the level of social presence and the mediating
role of parasocial interaction in influencer marketing. In a simulated fitness influencer's …
role of parasocial interaction in influencer marketing. In a simulated fitness influencer's …
Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations
The rise of social media has expanded the opportunities for brands to communicate with
their target audiences. In addition to mass communication and direct advertising, brands …
their target audiences. In addition to mass communication and direct advertising, brands …
[HTML][HTML] Young adults' motivations for following social influencers and their relationship to identification and buying behavior
The main focus of this study is to understand why young people buy the products endorsed
by social influencers on social media platforms. Specifically, the first aim of this study was to …
by social influencers on social media platforms. Specifically, the first aim of this study was to …
[HTML][HTML] Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research
K Pilgrim, S Bohnet-Joschko - BMC public health, 2019 - Springer
Background Eating disorders among adolescents are an ongoing public health concern.
Sustainable health promotion programmes require a thorough understanding of the social …
Sustainable health promotion programmes require a thorough understanding of the social …
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
K Sokolova, H Kefi - Journal of retailing and consumer services, 2020 - Elsevier
Nowadays social network influencers play an important role in marketing by introducing
products to their audience. In this article, we investigate the persuasion cues related to …
products to their audience. In this article, we investigate the persuasion cues related to …
Social media influencers: A route to brand engagement for their followers
M Delbaere, B Michael, BJ Phillips - Psychology & Marketing, 2021 - Wiley Online Library
Abstract Social Media Influencers (SMIs) are micro‐celebrities with large followings on
social media platforms who engage consumers and hold the potential to promote customer …
social media platforms who engage consumers and hold the potential to promote customer …
[HTML][HTML] Picture me drinking: Alcohol-related posts by Instagram influencers popular among adolescents and young adults
H Hendriks, D Wilmsen, W Van Dalen… - Frontiers in …, 2020 - frontiersin.org
Research has shown that young people post a lot of alcohol-related posts (ie, alcoholposts)
on social media and these posts have been shown to increase drinking behaviors. Because …
on social media and these posts have been shown to increase drinking behaviors. Because …