We demonstrate that consumers have learned that unhealthy snacks such as potato chips
tend to be sold in glossy packages, whereas healthier snacks such as crackers tend to be …

The visual design of food packages can activate heuristic inferences which in turn shape
consumer perception and judgment of salient content. Focusing on two core design …

When evaluating food products, consumers rely on visual cues on packages to infer their
healthiness and tastiness. We assumed that color, specifically color saturation, is one such …

Following the increasing importance of healthiness and sustainability for many consumers,
manufacturers increasingly try to give products a healthier or eco-friendlier image, for …

In food packaging, light and pale colors are often used to highlight product healthiness.
What has been largely overlooked is that this seemingly positive health cue may also …

Food products claim to be healthy in many ways, but prior research has investigated these
claims at either the macro level (using broad descriptions such as “healthy” or “tasty”) or the …

In the packaged food market, several brands use cute packaging designs, for example, by
displaying playful colors or funny cartoon-like pictures. However, prior research has not …

The purpose of this research is to examine how perceived food healthfulness and package
partitioning interact to impact intended and actual consumption. Across three studies …

Across four experiments, the authors find that when information pertaining to the assessment
of the healthiness of food items is provided, the less healthy the item is portrayed to be,(1) …

To address the growing health awareness of consumers, the food industry designs novel
food alternatives, which are similar but not identical to existing foods (eg, meat‐reduced or …