Purpose The purpose of this theoretical paper is to introduce a conceptual model to
investigate e-learning persuasion through gamification elements using the social …

Background Across centuries, games are part of human life. In his article" Keeping up with...
Gamification," Kim (2015) indicated that the development of Information Technology has …

Purpose The purpose of this paper is to examine the effect of gamification on students'e-
learning adoption. In addition, this paper examines the effect of two mediations, that is, flow …

Gamification is a use of game elements in contexts other than games to motivate and
enhance user activity. With the recent rapid use of gamification for e-learning, an interesting …

In an effort to examine user continuance intentions after using gamification in e-learning, this
research was conducted to identify the factors that influence gamification in e-learning using …

The COVID-19 pandemic has forced many universities to move to online learning to sustain
students' education. Today's Students are digital natives. They grew up with digital …

In recent years, there has been a lot of attention given to the trend of including game
elements into non-gaming facilities. The usage of gamification in education is a massive …

Purpose Today, marketing has evolved due to the emergence of new electronic
technologies and has shifted to e-marketing. Meanwhile, the gamification and gamified …

Gamification is the use of game design elements for the sake of motivating individuals in non-
game contexts. Most existing review papers on gamification revealed that e-learning is the …

Over the last few years, gamification has sparked significant interest in both industry and
academia. However, the focus of the debate has been mostly on game studies and human …