As a direct response to the ever-increasing demand for environmentally friendly products,"
green marketing" has emerged as one of the most effective business techniques of the …

This study investigates the role of green perceived value, green trust and perceived quality
on the adoption behavior of green consumers. A survey was conducted using a sample of …

Green marketing is currently one of the most powerful strategies in the corporate world as it
responds to a growing demand for green products. Therefore, this study aims to analyse the …

Aim: The aim of this paper is to find if marketing and branding methods can help set up
green brands and initiate green intention of utilization into modern lifestyles in the latest …

The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …

This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …

This study systematically analyzes the factors that affect consumers' green purchase
intention. Through a comprehensive literature review, the influencing factors of consumers' …

Quality of life of the future generations depends on the efforts of current generations to
protect environment. The purchase decisions based on their green behavioral intentions not …

The purpose of this study is to integrate the theoretical base of green purchasing by using
the signaling theory approach to green marketing. Since previous studies do not combine …

Environmental values are key factors influencing consumers' purchase intentions and
improving consumers' willingness to buy green products is crucial for the sustainable …