Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

This article provides a foundation for future marketing research on sustainable consumption
through the application of three prominent theoretical perspectives of consumer behavior …

Most agree that climate change is a serious threat. It has increasingly been recognized by
scientists and policymakers as a consumer behavior issue: What, how, and how much …

Sustainable consumption is a problem of growing importance and complexity. There is
hardly another issue that combines the triviality of everyday human behavior and the …

A significant body of research concludes that stable beliefs of perceived consumer
effectiveness lead to sustainable consumption choices. Consumers who believe that their …

This essay explores sustainable consumption and considers possible roles for marketing
and consumer researchers and public policy makers in addressing the many sustainability …

Prior research on sustainable consumption has addressed a variety of issues yet is
characterized by mixed results. Researchers have often treated sustainability as a uni …

Purpose This study aims to focus on people's pro-environmental behavior and investigates
its dimensions and determinants. As environmental sustainability attracts increased scrutiny …

This article advances our understanding of sustainable consumption by focusing on the
emerging concept of consumer responsibility for sustainable consumption (CRSC) …

Purpose–The purpose of this paper is to explore consumer perceptions and understanding
of sustainable concepts within the context of fashion consumption. Design/methodology …