Background Social marketing campaigns offer a promising approach to the prevention of
childhood obesity. Change4Life (C4L) is a national obesity prevention campaign in …

Background Social marketing has been proposed as a framework that may be effectively
used to encourage behaviour change relating to obesity. Social advertising (or mass media …

Background. Internationally, over the last four decades large-scale mass media campaigns
have been delivered to promote physical activity and its associated health benefits. In 2002 …

Objective To determine the impact of the first phase of the Make Healthy Normal mass media
campaign on NSW adults' active living and healthy eating knowledge, attitudes, intentions …

Abstract The Western Australian (WA)'LiveLighter'(LL) mass media campaign ran during
June–August and September–October 2012. The principal campaign ad graphically depicts …

Background Recruitment and retention of participants is crucial for statistical power and
internal and external validity and participant engagement is essential for behaviour change …

Background Increasing prevalence of childhood obesity and its related consequences
emphasises the importance of developing and evaluating interventions aimed at prevention …

Background Over the last three decades there has been a substantial increase in the
proportion of children who are overweight or obese. The Healthy Lifestyles Programme …

Preventative health strategies incorporating the views of target participants have improved
the likelihood of success. This qualitative study aimed to elicit child and parent views …

Background Multi-level, longer-term obesity prevention interventions that focus on
inequalities are scarce. Fun 'n healthy in Moreland! aimed to improve child adiposity, school …