The research and design of trust business management and analysis system based on big data technology

D Li, Y Gong, M Ren, D Li - 2020 5th IEEE International …, 2020 - ieeexplore.ieee.org
China's trust companies are gradually moving towards the international market and directly
participating in international competition. Facing the increasingly complex macroeconomic …

[PDF][PDF] Big Data Mining Method of Marketing Management Based on Deep Trust Network Model

Y Wang - International Journal of Circuits, Systems and Signal …, 2022 - npublications.com
Through big data mining, enterprises can deeply understand the consumer preferences,
behavior characteristics, market demand and other derived data of customers, so as to …

Research on multidimensional trust evaluation mechanism of fintech based on blockchain

Y Song, C Sun, Y Peng, Y Zeng, B Sun - IEEE Access, 2022 - ieeexplore.ieee.org
New technologies such as Internet, cloud computing, artificial intelligence (AI) and
blockchain have greatly promoted the innovation of financial industry structure and …

Trust Evaluation Method of E-Commerce Enterprises with High-Involvement Experience Products

K Liang, J He, P Wu - Sustainability, 2022 - mdpi.com
Purpose: High-involvement experience products (HIEP) are generally characterized by a
high value and difficult purchasing decision for customers, and a wrong decision will bring …

Research on the integration of marketing management and big data technology

D Jia - Cyber Security Intelligence and Analytics, 2020 - Springer
At present, with the development of big data, the reform and development of enterprises are
facing new situations and tasks. The mode of transaction will be upgraded gradually, and …

Thinking on New System For Big Data Technology

X CHEGN, S Liu, R ZHANG - Bulletin of …, 2022 - bulletinofcas.researchcommons.org
In recent years, there are such significant improvements on the performance and efficiency
of big data technology and system. As it is widely applied in various fields, big data has …

Research and analysis of the security risk management strategy of big data technology in the financial industry

W Ji - Proceedings of the 2023 5th International Conference …, 2023 - dl.acm.org
With the continuous deepening of financial business informationization, the rapid spread of
all kinds of financial data, promoting the financial field to enter the era of big data, and the …

Construction of smart stores in automobile marketing system based on big data

C Zhou - … Conference on Cloud Computing, Internet of Things …, 2022 - spiedigitallibrary.org
As a new economic form, digital economy has become an indispensable driving force for the
transformation and upgrading of traditional industries. With the advent of the digital era, big …

China's commercial bank credit business Research on challenges and development countermeasures in the age of big data

Y Wang, X Gao - 2018 International Conference on Economics …, 2018 - atlantis-press.com
The development of modern science and technology takes" the improvement of computing
capacity and data mining application and transmission" as its essence, which continuously …

Trust evaluation strategy based on grey system theory for medical big data

Y Xin, Z Qian, R Jiang, Y Song - 2019 IEEE International …, 2019 - ieeexplore.ieee.org
The performance of the trust evaluation strategy depends on the accuracy and rationality of
the trust evaluation weight system. Trust is a difficult to accurate measurement and …