Social media users share a variety of information and experiences and create Electronic
Word of Mouth (eWOM) in the form of positive or negative opinions to communicate with …

Reduced consumer trust, both of organizations and advertising, has led to electronic word of
mouth (e-WOM) becoming an increasingly popular way of obtaining competitive advantage …

The rise of social media in the digital era has revolutionized the travel and tourism industry.
Some people post their feedback about the places they visit on the internet, while others …

Purpose The purpose of this paper is to examine what influence travelers' adoption of online
reviews, and whether the online reviews will influence their travel planning decisions …

Purpose This study aims to investigate the relationships between electronic word of mouth
(eWOM) source credibility, perceived risk and information usefulness and how they …

ABSTRACT This study used Source Credibility Theory (SCT) to examine the effect of the
source credibility factors (SCFs) of travelers' electronic word of mouth (eWOM) and their …

Word of mouth (WOM) communication has been recognized for a long time as an activity to
improve the efficiency and success of communication efforts. The purpose of this paper is to …

Purpose The purpose of the paper is to analyze the different results between the effects of
electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and …

Purpose Information technology as a source of information and decision-making has wider
acceptance in contemporary times. Studies have identified the importance of electronic word …

Purpose Today, consumers play an active role in creating, generating and distributing the
electronic word of mouth (eWOM) independent of marketers. Customer acquisition through …