The purpose of this study was to analyze the team cohesion of Iranian Futsal League clubs,
the role of league brand, mental imagery and cultural intelligence of Iranian Futsal Premier …

Purpose: The study aimed to develop the brand equity model of football clubs in the Iranian
premier football league. We emphasized the partial role of identity distinction, attractiveness …

The aim of the present study was to investigate the relationship between brand identity and
TEAM IDENTITY OF FANS of Iran football premier league teams. This study was descriptive …

Objective: The purpose of the current study was to assess the partial effects of team identity
dimensions on team loyalty among fans of football pro league in Iran, and providing a model …

The aim of this study was to explain the effect of brand equity, brand image and fan
commitment on international branding in Iran premier football clubs. This study was applied …

Background: Brands in the sports industry should be based on concepts that are meaningful
and well-known to target market members. The purpose of this study was to design a …

The role of branding the sports performance of Iranian professional football League players
was investigated by adopting a survey-based research strategy. Players with a history of …

The purpose of this research is to provide a branding model for clubs in the premier football
league of Isfahan province. The method of this research was descriptive and causal, which …

English Background. Identity is a key element in branding and the core element of a
successful brand is to perceive how the brand identity is created and developed. Aims. This …

The aim of this research was to examine the influence of brand equity and fan's team
identification on the brand extension of Esteghlal and Persepolis Football teams. This …