Many studies have attempted to measure the relative importance of environmental concerns
by comparing organic farming with conventional agriculture. However, there have been …

The present study attempts to investigate the consumer's intention to purchase organic food
in the context of a developing nation (India) using the Theory of Planned Behavior (TPB) …

Sustainability of the environment has become pivotal in the modern world, and there have
been enormous efforts by the world leaders and organizations to reduce the effects of …

The present research attempts to understand the young consumers' intention toward buying
green products in a developing nation; India. The study has used the Theory of Planned …

This study examines the purchasing behaviour for environmentally sustainable products
using the framework of the Theory of Planned Behaviour. It investigates the determinants of …

This research reveals the factors explaining the purchase intention toward green products
among young consumers. Young consumers are beginner consumers who are going to play …

Purpose–The purpose of this paper is to investigate the applicability of theory of planned
behavior (TPB) with special emphasis on measuring the direct and moderating effects of …

The objective of this research was to study the variables affecting the consumer attitude to
buy organic food that in turn affects the purchasing intention. Theory of Planned Behavior …

This study aims to propose an extended model of the theory of planned behavior (TPB)
which helps us to investigate young Chinese consumers from college and university, and …

In recent years, due to the excessive consumption of chemical fertilizers in Iran, the
environment and human health have been in serious danger. Therefore, the main idea of …