Storytelling has been posited as a co-creative tool to increase visitor engagement and
experience memorability. However, a lack of knowledge exists regarding its role …

Cultural heritage interpretation requires mediation processes connecting tangibility with
intangible meanings. As a performing narrative, storytelling is an effective communication …

This paper discusses the impact of co-creation in the context of heritage tourism. By
examining co-creative strategies that promote participative interpretation of archaeological …

This paper focuses on the creative ingenuity of tourism providers in storying and providing
varied readings of archaeological sites that have been physically lost. In conceptualising …

This article aims to review and identify key challenges and opportunities in the
interrelationship between cultural tourism, inclusive design, and digital storytelling fields …

Over the past decades, the intangible cultural heritage has been alarmed by an increasing
number of challenges such as globalization, modernization, economic booms and finally …

Although tourism scholarship supports the idea that the appreciation of a tourism experience
depends on the availability and communication of stories, attention has been paid almost …

The work proposes a theoretical and empirical model that investigates how storytelling is a
powerful co-creative behaviour in tourism. The contribution takes a step forward from the …

Stories have long been a central component to the interpretation of people, culture, and
place. Recent research has substantiated the importance of storytelling in heritage tourism …

Storytelling has the potential to revolutionize the way we engage with cultural heritage and
has been widely recognized as an important direction for attracting and satisfying the …