Online reviews have bridged the gap between traditional word-of-mouth and viral
communication, influencing peer's decision processes. Analyzing tourists' online reviews …

This study aims to establish a relationship between customer sentiments in online reviews
and customer ratings for hotels. Customer sentiment refers to the emotions expressed by …

Purpose This paper aims to examine the factors contributing to the helpfulness of online
hotel reviews and to measure the impact of manager response on the helpfulness of online …

Purpose With the growing popularity of social media, it has become common practice for
consumers to write online reviews to share their opinion and experience as well as consider …

Customer reviews posted on the web and through social media (electronic word of mouth
[eWOM]) have grown in importance for tourism businesses, but most studies have examined …

As an online reputation management tool, hotel managers increasingly rely on management
responses to online reviews to improve the electronic word of mouth (eWOM). Due to the …

Purpose The purpose of this study is to analyze online hotel reviews produced by customers
to identify and compare factors known as satisfiers and dissatisfiers based on Herzberg's …

Trust in user opinions at hotel review sites now outweighs advice on holidays from travel
agents. Hospitality marketers would be wise to take note of this power of consumer …

As consumer generated media (CGM) are burgeoning online marketing techniques as a
form of interpersonal and informal communications, many hotel guests have a chance to …

Purpose As the tourism industry becomes more vital for the success of many economies
around the world, the importance of technology in tourism grows daily. Alongside increasing …