The current study investigated how brand competence is formed and how it affects
behavioral intentions in two types of restaurants, such as a restaurant where robot servers …

Purpose This study aims to examine the differences among memorable brand experience,
brand preference and behavioral intentions based on the type of service providers, such as …

Purpose This study examined the effect of brand modernity on brand love. In addition, this
study investigated how brand love affects behavioral intentions including intentions to use …

This study tries to explain how brand authenticity is differently formed according to the type
of service employee, such as robot service employees versus human service employees …

This study was designed to understand the role of motivated consumer innovativeness in the
context of a robotic restaurant. More specifically, this study proposed that four sub …

This study was designed to understand the relationships among the experience economy,
brand attitude, and brand loyalty based on the type of service providers, such as robot …

Purpose The purpose of this study is to examine the role of other customers in explaining
customers' relation with a brand. A conceptual model, which incorporates other customers …

This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …

This study was designed to examine the antecedents and consequences of the memorable
brand experience in the coffee industry. The study collected data from 335 people who used …

In this study, Airbnb's brand personality is explored in relation to its effects on consumer
involvement and institutional trust. The objective of this paper is to fill a gap in marketing …