Ambivalence is a common experience that permeates a broad range of research.
Unfortunately, quantifying ambivalence has proven a daunting task, with researchers limited …

Attitude ambivalence exists to the extent that one has conflict among evaluations–such as
possessing both positive and negative feelings–about an attitude object. Ambivalence has …

Ambivalence refers to a psychological conflict between opposing evaluations, often
experienced as being torn between alternatives. This dynamic aspect of ambivalence is …

Ambivalence, that is holding positive and negative evaluations about a single topic, has
traditionally been studied in relation to specific attitude objects. However, prior findings …

Traditionally, ambivalence has been conceptualized as a negative influence on decision-
making (Van Harreveld et al., 2009). Challenging this notion, recent work suggests that …

Highlights•Mixed feelings include ambivalence: simultaneous positive and negative
evaluations.•Measures of objective and subjective ambivalence can reveal hidden mixed …

The social psychology of attitude ambivalence has a bifurcated history. In 1972, Kalman
Kaplan focused on the concept of ambivalence, and proposed a method for its …

Existing models of ambivalence suggest that as the number of conflicting reactions (eg,
attitude components) increases, so too does the experience of ambivalence. Interestingly …

Ambivalence is a topic that is receiving an extending amount of attention in research on
attitudes and decision-making (see eg Armitage & Arden, 2007; Clark, Wegener, & Fabrigar …

Political scientists and psychologists recognize the presence of ambivalence in our attitudes,
but conceptions of ambivalence are widely varied. Is ambivalence common or rare? Is it a …