BACKGROUND: Customer retention and management of customer churn are deemed as
among the most significant issues for businesses. Given the fact that customer churn is not …

Today, companies and organizations are aware of the fact that customer retention leads to
greater profitability. Increasing competition causes the rate of customer churn to grow …

There holds a common understanding in business, that retaining existing customers is the
best core marketing strategy to survive in an industry. Churn management is the term that …

Companies must retain their customers and maintain long-term relationships in industries
with intense competition. Customer churn analysis is defined in the literature as identifying …

This study proposes a customer churn mining structure based on data mining methods in a
banking sector. This study predicts the behavior of customers by using clustering technique …

There has been an increase in customer churn over the past few years—customers decide
not to continue purchasing products or services from an organization. Customers' data lie in …

The prevention of subscriber churn through customer retention is a core issue of Customer
Relationship Management (CRM). By minimizing customer churn a company maximizes its …

Despite the importance of data mining techniques to customer relationship management
(CRM), there is a lack of a comprehensive literature review and a classification scheme for it …

Customer acquisition and retention is a key concern for several industries and is particularly
acute in fiercely competitive and fast growth businesses. Retaining a loyal customer is far …

Software-as-a-service (SaaS) is a software-licensing model, which allows access to software
on a subscription basis using external servers. This article proposes customer churn …