This paper focuses on customer segmentation using the recency, frequency, and monetary
(RFM) model and implements strategies to reward and notify loyal customers through email …

One way to hike consumer satisfies the services of the company provides is through an use
of the customer relationship management (CRM) system. It can be difficult to determine the …

The rapid growth of the competitive market in today's world has encouraged marketers to
have more data-driven marketing strategies. As customers come from diverse backgrounds …

The technique of examining the attributes of customers and creating groups based on some
specific characteristics is known as customer segmentation. Customer segmentation is a …

Today as the competition among marketing companies, retail stores, banks to attract newer
customers and maintain the old ones is in its peak, every company is trying to have the …

Customer segmentation is vital for businesses to personalize their marketing and increase
revenue. The RFM (Recency, Frequency, Monetary) segmentation model is a popular …

With the development of big data technologies in recent years, companies that can efficiently
use customer data are gaining an edge in the market competition. For e-commerce …

Customers Segmentation has been a topic of interest for a lot of industry, academics, and
marketing leaders. The potential value of a customer to a company can be a core ingredient …

A case study of applying RFM (recency, frequency, and monetary) model and clustering
techniques in the sector of electronic commerce with a view to evaluating customers' values …

Customers should be one of the main focal points of any profitable business. Loyal
customers who develop a relationship with the organization raise multitudes of business …