However almost five decades have passed from the beginning of political marketing
research in the world &two decades in Iran, the path of research always needs to be …

Purpose–The purpose of this paper is to examine political marketing with regard to its
different conceptualisations and dimensions, and to suggest cognate areas for empirical …

In this study, the outline of political marketing has been given and its segments has been
discussed as well as taking into account the criticism about the field. This study analysis …

Implementing a political marketing strategy requires not only that a party listen to the needs
and wishes of the electorate and shape its product accordingly, but also be in a position to …

This chapter identifies and develops an understanding of various nuances and the
synchrony between the concepts of marketing management and usage by political parties …

The term strategy is appearing with great frequency in the political marketing literature.
However, the concept of political marketing strategy has been criticized for being …

The study's objective is to examine the relationship and influence of political marketing and
people marketing for Iraqi Parliament candidates. The main research problem is …

Marketing find its origin in the need to have a good communication between business
organizations and customers around the market. Customers should be made aware of the …

What can be said about political marketing in Greece? This is the question that was
addressed at a conference held in June 2003 at the Technological Educational Institution …

Purpose–This research aims to undertake a business theory application into the political
marketing context, examine the degree and nature of its theoretical and practical …