Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is
the most authoritative, comprehensive and engaging introduction to sports marketing …

Highly practical and engaging, Sports Marketing equips students with the skills, techniques,
and tools they need to be successful marketers in any sporting environment. The book …

Introduction to Sports Marketing is the first book to take the beginner through the sometimes
baffling world of sports marketing. Written in a very accessible manner specifically for …

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated
to keep pace with the latest information and issues in the competitive world of sport …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …

Formerly published by Chicago Business Press, now published by Sage Sports Marketing,
Fourth Edition guides students in gaining a better understanding of how to develop and …

Some might argue that sports marketing is a mere subfield of marketing, meaning that there
are theoretical and practical dimensions that apply only to sports marketing and are only of …

Purpose Sports marketing is a dynamic subject area linking academic research, marketing
practitioners and public policy planners. This special issue of Marketing Intelligence and …

Understanding, and being able to skilfully apply, the principles of sport marketing is an
essential part of the professionalism required of organisations operating in the sports …