[HTML][HTML] Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
Virtual reality (VR) has grown in popularity and technological ability, offering wider potential
for retailers to immerse consumers in branded experiences. On the industry side, experts …
for retailers to immerse consumers in branded experiences. On the industry side, experts …
Customer engagement in multi-sensory virtual reality advertising: the effect of sound and scent congruence
Despite the power of VR in immersing viewers in an experience, it generally only targets
viewers via visual and auditory cues. Human beings use more senses to gather information …
viewers via visual and auditory cues. Human beings use more senses to gather information …
Virtual terroir and the premium coffee experience
With its origin-centric value proposition, the specialty coffee industry seeks to educate
consumers about the value of the origin of coffee and how the relationship with farmers …
consumers about the value of the origin of coffee and how the relationship with farmers …
Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness
B Jin, G Kim, M Moore, L Rothenberg - Fashion and Textiles, 2021 - Springer
Based on the stimuli-organism-response model, this study aims to examine whether
consumers' store experience through virtual reality (VR), compared to website experience …
consumers' store experience through virtual reality (VR), compared to website experience …
Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows
Virtual reality (VR) offers a new medium for marketing communications, where consumers
are immersed into technologically synthesized 'real-use'experiences of products and …
are immersed into technologically synthesized 'real-use'experiences of products and …
Perception is reality… How digital retail environments influence brand perceptions through presence
K Cowan, N Spielmann, E Horn, C Griffart - Journal of Business Research, 2021 - Elsevier
How and when should retailers use 360-virtual reality (VR) versus other media? What role
does haptic sensory information play in VR and can consumers actually imagine touch? The …
does haptic sensory information play in VR and can consumers actually imagine touch? The …
Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes
Today's hospitality brands often gain a competitive advantage through being cool and
employing cutting edge technologies. Virtual Reality (VR) is one of the most novel tools to …
employing cutting edge technologies. Virtual Reality (VR) is one of the most novel tools to …
[HTML][HTML] The influence of scent on virtual reality experiences: The role of aroma-content congruence
We live in a multisensory world. Our experiences are constructed by the stimulation of all our
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …
A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
Virtual reality (VR) is receiving increasing interest from marketers as this technology
provides significant opportunities for enhancing consumer engagement and responses …
provides significant opportunities for enhancing consumer engagement and responses …
[HTML][HTML] Brands in virtual reality games: Affective processes within computer-mediated consumer experiences
Virtual reality (VR) marketing is here to stay—or at least that is what is generally believed.
Head-mounted display (HMD) VR hardware is rapidly becoming more accessible to the …
Head-mounted display (HMD) VR hardware is rapidly becoming more accessible to the …