As India continues to emerge as a global economic player, scholars and practitioners
increasingly need to understand the cultural heterogeneity within this large and populous …

Cross-cultural comparative studies mostly have been based on the assumption of cultural
homogeneity that equates culture with nation. This assumption overlooks the cultural …

Most research on culture in international business either aggregates people within a country
into a single, homogeneous, national culture, or examines heterogeneity within countries …

The abstract, multifaceted and multidisciplinary nature of the concept of culture has for long
led to scholars researching aspects of culture in organisations in India and Indian …

Research on cultural differences in management has been facilitated and hindered by the
existence of multiple models of national culture. In this paper we briefly review the most …

Understanding the cultural value systems of nations is a key factor in anticipating the
behaviour of business managers and employees in a specific business environment. Many …

Purpose–Behavior of a consumer largely depends on interplay between inner self and outer
stimuli. Consumption decisions made in the market cannot be viewed as an independent …

We consider why international business research comparing values, attitudes, and
behaviors of managers from the United States and Canada shows conflicting results about …

The purpose of the research was to investigate the cultural dimensions of the four provinces
of Pakistan ie Khyber Pakhtunkhwa, Punjab, Sindh, Balochistan of Pakistan and their …

This paper takes stock of the literature on culture in International Business by looking back in
terms of evaluating what we know and what we do not know; and looking forward by …