Based on the DART model, this research aims to assess the influence of value co-creation
(VCC) processes on hotels' innovation performance (IP) in terms of new service …

ObjectiveAs competition intensifies in the tourism sector, hotel operators and managers
recognize the significance of fostering innovation for gaining a competitive advantage …

This study evaluates whether the Value Co-creation (VCC) process in hotels contributes to
positive guest experience and satisfaction. This paper utilizes the DART model (Dialogue …

Service dominant (SD) logic, which advocates prominence of services rather than goods in
economic exchange, has become one of most the popular research streams in recent years …

Purpose-An examination of the existing literature found that no research had been
performed examining customer satisfaction as an antecedent to co-creation of value. This is …

Purpose The purpose of this paper is to identify the double-edged sword of customer
involvement (perceived relationship quality and coordination cost) in new service …

Purpose This study aims to test a theoretical model of co-creation dynamics, service
innovation and competitive advantage. The authors explore the dynamics of collaboration …

This study aims at assessing the impact of co-creation on service innovation and also
explores the dimensions of service innovation in the hotel industry as a performance …

The food delivery service that has gained popularity over the last few years should preserve
its competitiveness by developing customer satisfaction and loyalty through customer value …

Purpose This study examines the impact of customer value creation on hotel performance.
Customer value is seen as a multi-phase and multi-party process that combines hotel and …