With the sweeping wave of digital transformation, Virtual Reality (VR) technology has
become one of the key technologies for building the metaverse with its characteristic of lifting …

Purpose Virtual reality (VR), as a new type of media technology, significantly improves the
audience experience with product presentation in the marketing communication field. The …

This study aims to investigate the response from selected potential buyers on the marketing
communication channel by using the application of virtual reality (VR) in new housing …

Purpose: This paper investigates how the residential real estate sector could take advantage
of the virtual world envisioned by the concept of metaverse–a world of interconnected digital …

The transformation of information flow and shopping experiences on modern digital
platforms has significantly shifted. Notably, the integration of low-immersion virtual reality …

Virtual reality (VR) develops rapidly and has been employed in a broad field of business.
The interactivity and vividness of VR can bring users the experience of telepresence. Prior …

Although the increasing mobile technology applies in our daily lives, there remain questions
that clearly illustrate the experience inspired by the mobile technology environment. It is …

Companies have explored various forms of virtual reality (VR) shopping, yet what is known
about the user adoption behavior of VR apps is minimal and research into VR shopping from …

While the development of virtual reality (VR) apps is trending among fashion retailers to
cope with the COVID-19 pandemic and promote consumers' online shopping, less is …

Extended reality (XR) technologies such as virtual reality (VR) and augmented reality (AR)
have been postulated to revolutionize many human endeavors commonly undertaken at a …