With so many trends generated on TikTok, there is an interesting phenomenon that is
happening. It's called" Keracunan TikTok" or" Poisoned by TikTok", where audiences make …

Masyarakat kini dapat melakukan berbagai aktivitas secara online, termasuk melakukan
pembelian, berkat akses internet yang lebih mudah. Karena besarnya volume transaksi …

Purpose The purpose of this study is to investigate the impulsive purchase of Generation Z
of Muslim women on TikTok Shop. The primary attention in this stimulation investigation …

In the world, especially in Indonesia, e-commerce as a trading system using internet media
has developed rapidly. Marketplaces such as Shopee, Blibli, Lazada, Tokopedia …

The increasing of internet users and the growing of e-commerce in Indonesia impact on
consumer behavior in terms of shopping. One of the models of shopping channels that are …

Depending on the improvements of information technology e-commerce and e-marketing
have become very important concepts, making online shopping very popular. As a result of …

Purpose This paper aims to examine the presence of impulsive and compulsive buying
among consumers. It studies the various factors that affect and moderate the impulsiveness …