This study uses self-organizing maps (SOM) to examine the effect of various psychographic
and cognitive factors on green consumption in Kuwait. SOM is a machine learning method …

Purpose In the present era of green consumerism, consumers are shifting towards
sustainable consumption with the rising demand of green products. Despite consumers' …

Despite the growing importance of environmental problems in emerging economies, only
limited information has been available for policymakers regarding consumers' …

Purpose–The purpose of this paper is to study the green marketing consumer in the
Kingdom of Bahrain through using the ecologically conscious consumer behavior (ECCB) …

Household consumption is a main driver of economy and might be regarded as ultimately
responsible for environmental impacts occurring over the life cycle of products and services …

The evaluation of the spatial and temporal distribution of pollutants is a crucial issue to
assess the anthropogenic burden on the environment. Numerous chemometric approaches …

Though green consumerism is on the rise, not all the consumers are equally green. To be
able to more effectively market green products and ideas, marketers need to segment their …

This paper examines how the perception on green environment can affect consumer
behaviour. It tests whether consumer behaviour responds to environmental change. This …

Purpose The research examined the influence of cosmopolitanism, global self-identity and
online communities on Indian consumers' green knowledge and consequently, its effect on …

Research indicates that the environment has had a definite impact on consumer behaviour
whereby suggesting to target consumers according to their environmental beliefs. This study …