Using a systemic approach to assess Internet marketing communication within hospitality industry
T Semerádová, JN Vávrová - Tourism Management Perspectives, 2016 - Elsevier
Due to their direct connection with tourism, the accommodation and hospitality industries
belong among the leading service sectors that, with the arrival of the Internet, had to …
belong among the leading service sectors that, with the arrival of the Internet, had to …
Modelling e-marketing strategies: Internet presence and exploitation of Greek Hotels
M Sigala - Journal of Travel & Tourism Marketing, 2002 - Taylor & Francis
Despite the wide use of the Internet in the tourism industry and the exponential growth of e-
commerce, little is still known on how the new medium is transforming marketing practices …
commerce, little is still known on how the new medium is transforming marketing practices …
[PDF][PDF] Internet as a “point of synergy” between communication and distribution. hypothesis of model applied to tourism
The wide diffusion of new technologies in communication and business has changed how
consumer and product/store knowledge has to be managed and represented digitally. This …
consumer and product/store knowledge has to be managed and represented digitally. This …
e-Marketing in the hotel industry: marketing mix strategies
Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is
to investigate the Internet marketing strategies and practices that are used in the hotel …
to investigate the Internet marketing strategies and practices that are used in the hotel …
Developing and benchmarking internet marketing strategies in the hotel sector in Greece
M Sigala - Journal of Hospitality & Tourism Research, 2003 - journals.sagepub.com
Despite the exponential growth of e-commerce on the Internet, little is still known on how the
new medium is transforming marketing concepts/practices and their effectiveness. This …
new medium is transforming marketing concepts/practices and their effectiveness. This …
Selling tourism on the Internet: analysis of the balance of power between seller and consumer during information exchange and negotiation
P Legoherel, J Fischer-Lokou… - Journal of Travel & …, 2000 - Taylor & Francis
Business on the Internet is experiencing rapid development. Numerous companies in the
tourism industry are setting up sites on the “World Wide Web” in order to create virtual …
tourism industry are setting up sites on the “World Wide Web” in order to create virtual …
Industrial Heritage 2.0: Internet presence and development of the electronic commerce of industrial tourism
The role that information and communication technologies (ICTs) play in business
management is currently a topic of increasing interest. Web 2.0 has emerged as an …
management is currently a topic of increasing interest. Web 2.0 has emerged as an …
Implementation of website marketing strategies in sports tourism: Analysis of the online presence and E-commerce of golf courses
N Daries, E Cristobal-Fransi… - Journal of Theoretical and …, 2020 - mdpi.com
As a sports activity with immense tradition, current offerings and future prospects, golfing
represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon …
represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon …
The challenge of digital marketing in health tourism: the case of Spanish health resorts
Internet presence is essential for tourism companies. Health resorts are a tourism resource
of prime importance for the image of a wellness tourism destination. This paper analyses the …
of prime importance for the image of a wellness tourism destination. This paper analyses the …
Data analysis evaluation of web technologies enhancing communication in tourism industry: Case study in Kefalonia Island
G Panas, S Vasiliadou, C Halkiopoulos - Cultural and Tourism Innovation …, 2020 - Springer
Abstract The Internet in Tourism sector is a constantly evolving information flow tool for both
tourists and businesses that use it. Everyday billion of citizens are connected to the Internet …
tourists and businesses that use it. Everyday billion of citizens are connected to the Internet …