Crowding has become popular in academic research. Empirical studies have not, however,
addressed the role of crowding on increasingly popular theme-park settings. This study …

Purpose Theme park experiences ubiquitously unfold in the presence of others. In
acknowledgement of this important part of theme park consumption, this research set out to …

Event managers are often concerned with attracting a significant number of visitors in order
to enhance event excitement and atmosphere. At the same time, these managers must also …

This research examines how the social servicescape-directed gaze (ie, perceptions of
similarity, appearance, and behavior of other customers) influences theme park visitors' …

Purpose This paper aims to propose and test a conceptual model of theme park experiences
by investigating the relationships among brand experience, self-congruity, flow and brand …

Human crowding at a festival can affect visitor satisfaction differently to spatial crowding.
Festival visitors perceive human crowding as a situation in which the festival is full of people …

Despite the enormous impact of major festivals, very little theory exists addressing exactly
what makes a festival a marketing success. Linking festivalscapes, patron emotions …

This study attempts to identify the drivers of satisfaction and loyalty in the context of theme
parks. Drivers examined included Schmitt's (1999, 2003) experiential consumption …

Most of the research dealing with consumer–consumer interactions emphasizes the
negative consequences of sharing the service experience with other consumers. Crowding …

Researchers have used the concept of place attachment to better understand people's
attachment to recreational settings as well as geographic areas. They also have examined …