Cutting-edge research in social media and interactive marketing: a review and research agenda
JW Peltier, AJ Dahl, L Drury, T Khan - Journal of Research in …, 2024 - emerald.com
Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
AI through a CSR Lens: Consumer issues and public policy
Like most technologies, AI is a mixed blessing: on the one hand, it promises scientific
miracles, efficiency, and freedom; on the other hand, it is fraught with a host of ethical …
miracles, efficiency, and freedom; on the other hand, it is fraught with a host of ethical …
Into the Woods: Making a Difference via Marketing and Public Policy Research
It'sa great time to be a policy researcher. The present state of the world has cultivated an
increased interest in credible research that makes a difference from academic, business …
increased interest in credible research that makes a difference from academic, business …