People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …

Online shopping is unattractive to many people, because they prefer a fuller social
interaction engaging senses other than sight and sound prevalent in most online shopping …

Many people are understandably excited by the suggestion that the chemical senses can be
digitized; be it to deliver ambient fragrances (eg, in virtual reality or health-related …

Although touchscreens are quickly becoming the primary means of accessing content
online, research into influences of touch interfaces on online consumer perceptions and …

Sensory marketing is an emergent marketing paradigm in theory and practice (Hultén et al.,
2009; Krishna, 2011; Hilton, 2015). Individuals are using their five senses of vision, hearing …

Technology forecasting is a preliminary step in understanding social change. The response
to COVID-19 will affect retailers and customers for years to come, forcing changes to …

The exciting exploration on sensory marketing presented in this book is just the foundation
upon which to build future research. There are myriad unexplored questions and …

Online retailers are increasingly using augmented reality (AR) and virtual reality (VR)
technologies to solve mental and physical intangibility issues in a product evaluation …

Multisensory technologies have paved the way for the collective transfer and sharing of the
senses on the Internet. The Human-Computer Interaction (HCI) community considers digital …

Purpose–The purpose of this study is to investigate online shoppers' adoption of visual
sensory enabling technologies, showing that these sensory experience enablers provide a …