It'sa great time to be a policy researcher. The present state of the world has cultivated an
increased interest in credible research that makes a difference from academic, business …

Will we wither or thrive? The title of this article is not designed to be facetious but instead a
guide for the remainder of this modest contribution. To the first point, our survival as a …

There are many reasons for these questions, including perhaps a desire to right a wrong, to
protect consumers, or to address general frustrations with society or market limitations …

Marketing and to assume the editorial duties as the first Editors in Chief. We follow eight
exemplary previous editors: founder and first editor Tom Kinnear, Pat Murphy, Michael …

Although many of the same specific topics are present, there are subtle but important
differences between the original and more recent positioning statements. Most notably, the …

We are thankful to serve as Coeditors in Chief for the Journal of Public Policy & Marketing
(JPP&M), a journal with an important legacy and wide-reaching impact based on the tireless …

There are many interesting issues that could be addressed in a retrospective on the subfield
of marketing and public policy (M&PP). Many of these are addressed in the commentaries of …

In Wilkie and Moore's (2003) landmark article, they point out an important and troubling
development in Era IV (1980–present) of marketing scholarship, namely, a major decline in …

Over the past several years, there has been a growing interest in marketing and public
policy issues. After a promising beginning in the 1960s and 1970s, the field slumped in the …

The authors examine the public policy literature in marketing during the 1980s and early
1990s. The articles are classified using a three-part framework—conceptual …