Reducing red meat consumption in high-consuming countries is critical for mitigating climate
change and preventing chronic disease. This study tested the effectiveness of messages …

Red meat production has a range of negative environmental impacts. We sought to
characterize the motivations, environmental attitudes and demographics of red meat-eaters …

Introduction The United States has among the highest per capita red meat consumption in
the world. Reducing red meat consumption is crucial for minimizing the environmental …

There is a growing consensus that reducing excess meat consumption will be necessary to
meet climate change targets, whilst also benefitting people's health. Strategies aimed at …

The current study tested the impact of different messaging interventions on changing attitude
and behaviour in relation to Red and Processed Meat Consumption (RPMC). The study …

Due to the negative impacts of meat consumption, finding ways to reduce individual meat
intake is an urgent issue. The present study tested whether daily mobile-phone text …

Background Reducing red meat consumption is a key strategy for curbing diet-related
chronic diseases and mitigating environmental harms from livestock farming. Messaging …

Given the negative health and environmental impacts of red meat consumption, reducing
red meat intake in the United States is important for both human and planetary well-being …

Background Reducing red meat is a strategy to improve public health and mitigate climate
change in the United States and other high-income countries. Policies requiring warnings on …

Meat production for human consumption has serious environmental implications and
contributes significantly to climate change. Changing people's food choices is an important …