Literature reviews as independent studies: guidelines for academic practice
Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …
guides on literature reviews exist, these are often limited to the philosophy of review …
Personalization in personalized marketing: Trends and ways forward
In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …
with customer preferences. Content and products that are personalized according to …
Guidelines for advancing theory and practice through bibliometric research
Bibliometric research presents unique opportunities to contribute to theory and practice. Top
journals and scholars from various disciplines have published numerous highly impactful …
journals and scholars from various disciplines have published numerous highly impactful …
Advancing knowledge through literature reviews:'what','why', and 'how to contribute'
Literature review is part and parcel of scholarly research. Though many literature review
guides are available, they remain limited because they do not adequately account for the …
guides are available, they remain limited because they do not adequately account for the …
[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …
social media has further amplified the importance of this concept. Yet, our understanding of …
Artificial intelligence and blockchain integration in business: trends from a bibliometric-content analysis
Artificial intelligence (AI) and blockchain are the two disruptive technologies emerging from
the Fourth Industrial Revolution (IR4. 0) that have introduced radical shifts in the industry …
the Fourth Industrial Revolution (IR4. 0) that have introduced radical shifts in the industry …
[HTML][HTML] Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview
To make scientific inferences about business phenomena, it may not be sufficient to
consider the real-world context of the business environment as statistically symmetrical (eg …
consider the real-world context of the business environment as statistically symmetrical (eg …
Alexa, what do we know about conversational commerce? Insights from a systematic literature review
Conversational agents are systems with human‐like features that can be deployed in
service settings and are fast emerging as the future of online commerce. Considering the …
service settings and are fast emerging as the future of online commerce. Considering the …
[HTML][HTML] Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals
Abstract The United Nations Sustainable Development Goals (SDGs) offer a universal
framework for addressing pressing global economic, environmental, and social challenges …
framework for addressing pressing global economic, environmental, and social challenges …
[HTML][HTML] Smart production workers in terms of creativity and innovation: The implication for open innovation
B Gajdzik, R Wolniak - Journal of Open Innovation: Technology, Market …, 2022 - Elsevier
This paper presents a framework of employee skills and competencies useful for developing
occupational profiles for employees of companies transitioning towards Industry 4.0. The …
occupational profiles for employees of companies transitioning towards Industry 4.0. The …