Personalization in personalized marketing: Trends and ways forward
In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …
with customer preferences. Content and products that are personalized according to …
[HTML][HTML] Past, present, and future of customer engagement
Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …
Despite flourishing interest on CE among marketing academics and professionals, no …
Artificial intelligence and blockchain integration in business: trends from a bibliometric-content analysis
Artificial intelligence (AI) and blockchain are the two disruptive technologies emerging from
the Fourth Industrial Revolution (IR4. 0) that have introduced radical shifts in the industry …
the Fourth Industrial Revolution (IR4. 0) that have introduced radical shifts in the industry …
AI in marketing, consumer research and psychology: A systematic literature review and research agenda
MM Mariani, R Perez‐Vega, J Wirtz - Psychology & Marketing, 2022 - Wiley Online Library
This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …
intelligence (AI) published in the marketing, consumer research, and psychology literature …
How to conduct a bibliometric analysis: An overview and guidelines
Bibliometric analysis is a popular and rigorous method for exploring and analyzing large
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific …
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific …
Past, present, and future of sustainable finance: insights from big data analytics through machine learning of scholarly research
Sustainable finance is a rich field of research. Yet, existing reviews remain limited due to the
piecemeal insights offered through a sub-set rather than the entire corpus of sustainable …
piecemeal insights offered through a sub-set rather than the entire corpus of sustainable …
Alexa, what do we know about conversational commerce? Insights from a systematic literature review
Conversational agents are systems with human‐like features that can be deployed in
service settings and are fast emerging as the future of online commerce. Considering the …
service settings and are fast emerging as the future of online commerce. Considering the …
Fintech in islamic finance literature: A review
Abstract This study reviews Islamic FinTech research development from 2017 to 2022. The
study adopts a hybrid approach combining bibliometric and content analysis to reveal the …
study adopts a hybrid approach combining bibliometric and content analysis to reveal the …
Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour
The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour
(JCB) is an international journal dedicated to publishing the latest developments of …
(JCB) is an international journal dedicated to publishing the latest developments of …
Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review
Religion is widely regarded as a social force that shapes entrepreneurship and business
(EB) activity, behavior, and practice. However, a holistic review of religion and EB literature …
(EB) activity, behavior, and practice. However, a holistic review of religion and EB literature …