Mass media campaigns have long been a tool for promoting public health. How effective are
such campaigns in changing health-related attitudes and behaviors, however, and how has …

Network analysis is an approach to research that is uniquely suited to describing, exploring,
and understanding structural and relational aspects of health. It is both a methodological tool …

Social marketing is a commonly used strategy in global health. Social marketing
programmes may sell subsidized products through commercial sector outlets, distribute …

This article provides an overview of the ways in which mass communication has been used—
or can be used—to promote beneficial changes in behavior among members of populations …

Family planning improves health, reduces poverty, and empowers women. Yet, today, more
than 200 million women in the developing world want to avoid pregnancy but are not using a …

In the context of health campaigns, interpersonal communication can serve at least 2
functions:(a) to stimulate change through social interaction and (b) in a secondary diffusion …

Through a systematic review of the literature, this article summarizes and evaluates
evidence for the effectiveness of mass media interventions for child survival. To be included …

The field of development communication is dominated by two conceptual models: diffusion
and participation. These models have distinct theoretical roots and differing emphases in …

This article examines the proposition that a popular form of entertainment, the telenovela,
can educate Spanish-speaking viewers in the United States if accurate health information is …

The above travesty of the first sentences of The Communist Manifesto, combined with the
opening reflections on 'anxieties of the global'in Indian anthropologist Arjun Appadurai's …