This bibliometric review examines the research state of artificial intelligence (AI) and
machine learning (ML) applications in the BFSI (Banking, Financial Services and Insurance) …

This study provides an overview of the different dimensions of financial inclusion, its
socioeconomic impacts on society's sustainable development, and future research agendas …

This research introduces an innovative multi-theoretical model that combines Expectation-
Confirmation Theory, Theory of Consumption Values, and Theory of Planned Behavior. The …

Banking is enduring a significant transformation in the digital age as a result of technological
advances and shifting consumer preferences. In light of increased competition and the rise …

Objective: AirbnB's explosive growth has stunned many market professionals including hotel
managers who have largely ignored this new competitor. This study aims to investigate the …

The COVID-19 epidemic has resulted in unparalleled adversity for businesses worldwide,
particularly small and medium-sized enterprises. Consequently, the use of digital marketing …

The integration of generative artificial intelligence (GenAI) technology in the realm of art and
design has demonstrated significant positive effects on designers and related industries …

Smartphones have become commonplace tools for business, information, and
communication in today's digitally connected society. This study examines the connection …

This study examines how TikTok's digital marketing affects consumers' intentions to make
purchases. Due to its large user base and interesting content style, TikTok, a short video …

Artificial Intelligence has transformed almost every field of field. However, recent
advancements like writing tools are another significant addition that magnifies its role. Based …