A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

N Donthu, S Kumar, D Pattnaik… - Psychology & …, 2021 - Wiley Online Library
The contribution of psychology to marketing has been significant and invaluable. No
discipline has benefitted from another as much as marketing from psychology. To gain an …
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A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing.

N Donthu, S Kumar, D Pattnaik… - Psychology & …, 2021 - search.ebscohost.com
The contribution of psychology to marketing has been significant and invaluable. No
discipline has benefitted from another as much as marketing from psychology. To gain an …

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

N Donthu, S Kumar, D Pattnaik… - Psychology & …, 2021 - researchbank.swinburne.edu.au
The contribution of psychology to marketing has been significant and invaluable. No
discipline has benefitted from another as much as marketing from psychology. To gain an …