This study investigated the impact of electronic customer relationship management (e-CRM)
strategies (functional and personal dimensions) on customer loyalty in the Jordanian …

Undeniably, the telecommunication industry is changing radically. Today, communication is
becoming the nerve of the life. In particular, mobile phone service industry is gaining …

The research approach is to appraise the impact of electronic customer relationship
management in creating loyalty and retention of customers in Iran mobile telecommunication …

This article scaffolds on customer relationship management (CRM) theory and explores the
association between electronic CRM (e-CRM) and electronic customer's (e-customer) …

Since customer loyalty is key, especially in the highly competitive commercial banking
environment, this article evaluated the effects of features of electronic customer relationship …

This study examines the impact of electronic customer relationship management (E-CRM)
on customer loyalty through the mediating effects of customer experience and customer …

Purpose The purpose of this paper is to develop an integrated framework to explore the
influences of electronic customer relationship management (ECRM) success factors …

Purpose The purpose of this paper was to examine the relationship between electronic
customer relationship management (E-CRM) and customer satisfaction through the …

This study aimed to investigate the micro-linkages between electronic customer relationship
management (E-CRM) and electronic loyalty of customers, through electronic banking …

This research investigates the relationship between the marketing efforts of electronic
customer relationship management (e-CRM) and loyalty in Hong Kong's banking industry. A …