Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019

S Echchakoui - Journal of Marketing Analytics, 2020 - Springer
To conduct a bibliometric analysis, several researchers retrieve publications from Scopus
or/and Web of Science (WOS) databases. When these scholars consider both Scopus and …

A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis

A Caputo, M Kargina - Journal of Marketing Analytics, 2022 - Springer
Bibliometric studies in management and related fields are growing exponentially due to the
need to systematize and summarize the growing body of publications. To do so, scholars …

How to conduct a bibliometric analysis: An overview and guidelines

N Donthu, S Kumar, D Mukherjee, N Pandey… - Journal of business …, 2021 - Elsevier
Bibliometric analysis is a popular and rigorous method for exploring and analyzing large
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific …

How to design bibliometric research: an overview and a framework proposal

O Öztürk, R Kocaman, DK Kanbach - Review of managerial science, 2024 - Springer
Bibliometric analysis has recently become a popular and rigorous technique used for
exploring and analyzing the literature in business and management. Prior studies principally …

Bibliometric methods in management and organization

I Zupic, T Čater - Organizational research methods, 2015 - journals.sagepub.com
We aim to develop a meaningful single-source reference for management and organization
scholars interested in using bibliometric methods for mapping research specialties. Such …

Guidelines for advancing theory and practice through bibliometric research

D Mukherjee, WM Lim, S Kumar, N Donthu - Journal of business research, 2022 - Elsevier
Bibliometric research presents unique opportunities to contribute to theory and practice. Top
journals and scholars from various disciplines have published numerous highly impactful …

Fifty years of the European Journal of Marketing: a bibliometric analysis

FJ Martínez-López, JM Merigó… - European Journal of …, 2018 - emerald.com
Fifty years of the European Journal of Marketing: a bibliometric analysis | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search Fifty …

A twenty years bibliometric analysis (2002–2021) of business economics research in ASEAN

B Harsanto, EA Firmansyah - Cogent Business & Management, 2023 - Taylor & Francis
ASEAN is predicted to be the world's largest single market by 2030, after the US, China, and
the EU. This study aims to discover research performance in all ASEAN countries, including …

Industrial marketing management: Bibliometric overview since its foundation

FJ Martínez-López, JM Merigó… - Industrial Marketing …, 2020 - Elsevier
Abstract Industrial Marketing Management (IMM) is an outstanding journal in the field of
business-to-business marketing. This paper focuses on this journal, with an extensive …

Trends and patterns in digital marketing research: bibliometric analysis

Z Ghorbani, S Kargaran, A Saberi… - Journal of Marketing …, 2021 - Springer
In today's digital era, the importance of digital marketing has increased from one year to
another as a way of providing novel properties for informing, engaging, and selling services …